Voyageurs du Monde breaking the law "to better serve its customers"? What a CRM can store, and for how long
Can a company use its CRM to retain customer data longer than the law allows? France's data protection authority (CNIL) says no, and is threatening Jean-François Rial's company with a fine that could reach 1.8 million euros. The travel company's management argues, among other things, that retaining the memory of commercial relationships is useful to them. Quite a topic.


















