Le magazine indépendant et international du BPO, du CRM et de l'expérience client.

International

French fashion group Amoniss bets on AI-powered call centers in Tangier. Does it work?

French fashion group Amoniss bets on AI-powered call centers in Tangier. Does it work?

Amoniss chose its winning bid because it offered the best value. When the group, which also owns Pimkie, Chevignon and Christine Laure, consulted more than a dozen BPO specialists in mid-2026, its request was simple: propose an organization where AI can improve customer service efficiency, automatically answer frequently asked questions (WISMO, or “where is my order?”), and handle volume spikes (Black Friday, Christmas).

Wonderful Eiffel Tower view and kitchen garden

Wonderful Eiffel Tower view and kitchen garden

More iconic than Airbnb. In the days leading up to the opening of the 2024 Paris Olympics, a few rooms were still available at this peaceful, bucolic haven with a view of the Eiffel Tower. La Reine Margot, an MGallery hotel — the best spot at the time to have a front-row seat and discover Paris and its magic? The organizer of ECTFF, the Customer Experience Forum, invited readers to find out.

Thousands of telemarketing jobs cut in Morocco?

Thousands of telemarketing jobs cut in Morocco?

In France, mainstream media journalists don't have a strong grasp of the call-center industry, or of how AI is reshaping it. Should companies invest in quality, accessible phone-based customer service, or abandon the market altogether and put all their faith in AI instead? To do what, exactly? The intent-based leads industry, for one, is about to enjoy a solid new boom.

Voyageurs du Monde breaking the law "to better serve its customers"? What a CRM can store, and for how long

Voyageurs du Monde breaking the law "to better serve its customers"? What a CRM can store, and for how long

Can a company use its CRM to retain customer data longer than the law allows? France's data protection authority (CNIL) says no, and is threatening Jean-François Rial's company with a fine that could reach 1.8 million euros. The travel company's management argues, among other things, that retaining the memory of commercial relationships is useful to them. Quite a topic.

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