Le magazine indépendant et international du BPO, du CRM et de l'expérience client.

International

Super Bear, the legendary but forgotten recording studio of the French Riviera

Super Bear, the legendary but forgotten recording studio of the French Riviera

From 1978 to 1986, Kate Bush, Queen, Pink Floyd, David Gilmour, Francis Cabrel and Van Morrison recorded in the hills above Grasse, at the least known of France’s legendary recording studios. Damon Metrebian entrusted Tom Hidley with the acoustic design of the studio. During those years, Super Bear was the favorite stopover of British geniuses, many of whom slept, dined and worked in Berre-les-Alpes.

French fashion group Amoniss bets on AI-powered call centers in Tangier. Does it work?

French fashion group Amoniss bets on AI-powered call centers in Tangier. Does it work?

Amoniss chose its winning bid because it offered the best value. When the group, which also owns Pimkie, Chevignon and Christine Laure, consulted more than a dozen BPO specialists in mid-2026, its request was simple: propose an organization where AI can improve customer service efficiency, automatically answer frequently asked questions (WISMO, or “where is my order?”), and handle volume spikes (Black Friday, Christmas).

Wonderful Eiffel Tower view and kitchen garden

Wonderful Eiffel Tower view and kitchen garden

More iconic than Airbnb. In the days leading up to the opening of the 2024 Paris Olympics, a few rooms were still available at this peaceful, bucolic haven with a view of the Eiffel Tower. La Reine Margot, an MGallery hotel — the best spot at the time to have a front-row seat and discover Paris and its magic? The organizer of ECTFF, the Customer Experience Forum, invited readers to find out.

Thousands of telemarketing jobs cut in Morocco?

Thousands of telemarketing jobs cut in Morocco?

In France, mainstream media journalists don't have a strong grasp of the call-center industry, or of how AI is reshaping it. Should companies invest in quality, accessible phone-based customer service, or abandon the market altogether and put all their faith in AI instead? To do what, exactly? The intent-based leads industry, for one, is about to enjoy a solid new boom.

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