I'm delighted to be working for Accor, Saqr Fassi Fehri, SVP Guests and Hotel Services
People no longer book a hotel room in the same way as before, depending on whether they are a Sofitel, Fairmont or Ibis customer. Saqr Fassi Fehri, SVP Guests and Hotel Services, talked about the role of AI in his business, his convictions and his methods for selecting customer experience and BPO service providers in Egypt, Hong Kong and France.