Is Agentforce as efficient as Trump? Carpet-bombing by Salesforce. All the answers are in Le Bottin 2025

Is Agentforce as efficient as Trump ? Carpet-bombing by Salesforce. All the answers are in Le Bottin 2025, by En-Contact, a useful directory : Le Bottin lists 800 companies and managers in France whose business is improving reception, customer acquisition and the customer, patient, visitor or traveller experience. CX, CRM, BPO, CpaaS..

Emilie Sidiqian, Sophie Auger-Mongenot, Marwan Mery, Benoit Bole, Armand Thiberge, Stéphanie Delestre, Pauline Binelli, Marlène Dolveck... Those who can save your year 2025, because they help win over customers and spectators, build loyalty and engage teams. Those who, with varying degrees of resources and autonomy, are transforming the passenger experience. 

The Bottin En-Contact is like Gartner and Bedouk, only better? Above all, it's an ambition: to bring together, once every two years, in 120 pages and in a magazine, a few good contacts, as in the days when the Yellow Pages were on every manager's table. Solocal has been eaten up by Google, but in the entrenched camp of Babaorum, some die-hard Gauls still believe that paper is not dead.

We believe that RCS push will be one of the game changers for customer journeys in 2025. What's the difference between Sinch, LINK Mobility, Twilio, Infobip and Opportunity? Here's the answer, along with some testimonials from brands in the RCS and CPaaS categories, and the vision of the founder of Brevo, one of the unicorns that keeps its promises (Brevo).

Salesforce is flooding magazines including Le Parisien, Parisian walls and JC Decaux ‘lollipops’ with ads for its Agentforce, powerful AI Agents. Who has ever met one, set one up, or managed to deploy Salesforce rapidly in a SME?

Onepoint and Sia Partners are raising funds from their historical and new partners, such as Carlyle and Blackstone. Which ESNs have a real track record in digital transformation and are able to commit to deadlines and a return on investment?

Orange shops have recently been the target of violence and serious incivilities. Can we train our teams in how to prevent and react appropriately to this type of behaviour, which is on the increase? Marwan Mery or Régis Dubois?

Walter Butler acquires a majority stake in the Moma Group. Les époux Bourdon, Paris Society, Thierry Bourdoncle, the Coste brothers, Tafanel - who are the major players, discreet or otherwise, in the French restaurant and hospitality industry? We went along to try out a few of them, and spoke to the fascinating Sophie Auger-Mongenot at Armonia. Hostesses at tournaments and company reception desks are not bad either, more convivial than Force or complementary agents.  

Telephone canvassing isn't dead if you're looking for prospects with good intentions. hipto, Affinicia and Manifone help to resolve these very complex issues of reachability and sales compliance. 

7 major questions, 800 service providers listed, 24 categories. A list of 100 managers or true experts on these subjects. The Bottin En-Contact is the Gartner, the Bedouk guide only better?

Welcoming, winning over, building loyalty. Published by Malpaso-RCM, which also publishes the trade magazine En-Contact, the Directory lists 800 companies and managers in France whose job is to improve reception, customer acquisition and the customer, patient, visitor or traveller experience. Or helping people to learn how to manage incivilities, a top priority. Are you referenced there?  

Digital customer journeys, employee experience, intentional lead generation, content moderation, customer reviews, telephone canvassing, reducing waiting times - none of the expertise related to these themes has been overlooked in this work tool, a veritable ‘Michelin Guide’ to customer experience. As Amazon, Airbnb, Doctolib, Monoprix, Sézane and others have shown, customer experience builds loyalty and boosts profitability.

The Bottin's added value and composition?  
To make it easier for entrepreneurs, company directors, museums and health establishments to identify, contact and provide reliable, independent and verified information on these players.
What does it consist of? A listing of 800 service providers in over 20 homogeneous categories, including the top 100 key figures and innovators in the sector. (Including bio and full contact details).

Some of the names?
Hospitality: Sophie Auger-Mongenot, CEO of Armonia (family-owned group, European leader inhospitality).
Corinne Menegaux, Director of Paris Je t'aime (formerly the Paris Tourist Office).
Telecoms: Frank Derville, Director of the Orange Téléphone application (a leading anti-spam and cold calling application).
Transport: Marlène Dolveck, Managing Director of SNCF Gares & Connexions (French stations welcome 10 million passengers every day).
Payment: Franck Mechineau & Sami Zaiter, co-founders of Voxpay (secure voice payment).
Reservations and customer reviews: Xavier Zeitoun, founder of Zenchef.

In this 5th edition, the focus is on tourism and museums.
‘France, the world's leading tourist destination and host of French Alps 2030, has every interest in becoming even more distinctive and memorable when it comes to visitor reception and itineraries. Thanks to our Directory, identifying and contacting the right partner has never been easier. Using the wrong CRM tool or electronic signature, or failing to train your reception staff in how to deal with incivilities, can be detrimental,’ says publisher Manuel Jacquinet. ‘When it was created, Club Med created a new experience in travel, encounters and cashless paymentwith the bar necklace. Who are the successors to Gerard Blitz and Serge Trigano?

Practical information: 
Technical details close on 24 January. To update your contact details or explain why you should be listed in the Directory: [email protected]
A digital version of the Bottin 5th edition is planned and reserved for subscribers to En-Contact magazine. Emilie Sidiqian is Salesforce's CEO for France.  
Available February 2025. Price €36.