Pullman Paris Tour Eiffel: Where Iloveeely sleeps, where 50% of rooms have Eiffel Tower views
NVIDIA graphics processors aren't the only assets with real value. A 435-room hotel near the Bir-Hakeim bridge and the Eiffel Tower, where 50% of rooms enjoy a view of the Tower, is a rarity. In finance, that's what you'd call an asset. The Pullman Paris Tour Eiffel reportedly sold for 400 million euros.
The Pullman Paris Tour Eiffel sold for a very high price, why?
At the Pullman Paris Tour Eiffel, renovation work recently got underway, and staff are trying not to disappoint certain Korean guests who all want to sleep in one particular room: the one where Iloveeely, a Korean influencer with more than a million followers, once stayed. Every spot in Paris that lends itself to these photos and their spread on Instagram gets besieged by tourists, which sometimes creates friction with neighbors, as on Avenue de Camoens.
This heavyweight of the Parisian hotel industry, 435 rooms strong, reportedly sold for 400 million euros before summer to Batipart Europe, partnered with other buyers. Why? Because hotels like this are rare, given their size and location. You can stay there as an individual or for work, many seminars are held there, where people sometimes discuss customer experience and the technologies that improve it. Cherry on top: 50% of the rooms reportedly have a view of the Eiffel Tower. Accor is expected to continue managing the hotel, which has launched a sweeping renovation plan (yesterday, the hotel unveiled its new "Suite Signature," designed by GA Architecture). The new owners apparently believe RevPAR still has room to grow.
Our two most memorable hospitality experiences of the summer were the Hôtel du Couvent in Nice, managed by Marriott, bought and designed by Valéry Grego, and another, lesser-known property in the south of France. Patti Smith, Sting, and Johnny Hallyday have stayed there, as have members of Metallica, Thierry Suc, Louane, and others. The hotel is discreet, remarkable, perhaps precisely because the team on-site is focused first on its guests, with sincerity. More than on Instagram. Can experience be industrialized? The "Brooklynization" of the world is underway, Jean-Laurent Cassely wrote in a striking book. No fake. It isn't inevitable.
Cover picture © Edouard Jacquinet