Le 30 mars 2018 par Magazine En-Contact
And should become number 2 of the BPO/CRM in France
After the acquisition, mid-2017, and the successful integration of B2S (now COMDATA France), the COMDATA group signed, yesterday, an agreement on the acquisition of CCA International. The group, led by Patrick Dubreil, and which achieves a 164 million-euro turnover throughout 12 countries, will join the former B2S, founded by Maxime Didier. The group clearly sets the course for the international and the BPO (business process outsourcing), one of the markets with the strongest growth. Accenture, Logica Bpo, Serco, Xerox are, as of now, the new rivals of the former call center and customer experience management groups, which expanded in silence. Among these, the swiftest ones have triggered an overdrive. COMDATA will surely reach, by the end of the operation, the milestone of a turnover of one billion euros. It is run from Milan by Massimo Canturi, a former Cisco and Olivetti. CCA International has developed, especially over the last three years, a multi-shore, digital and Pan-European offer, that has attracted a large portfolio of world-class brands: Orange, Citroen, Coca Cola, Canal Plus, as well as major mobility or platform players. After the operation, the new COMDATA Holding France group, which will soon be headed by Maxime Didier, should make more than 300€ millions in sales, and should thus occupy the second position in its domestic market. The COMDATA group as a whole would then cross the turnover mark of one billion euro, demonstrating with this its ambition to actively participate in the ongoing consolidation of its market, both at European and global levels.
This acquisition and its operation remain subject to approval by the current authorities, and should be finalized by June 2018.
Massimo CANTURI, the group’s CEO, declares “We deploy with enthusiasm and application our strategy which combines organic and external growth. With this operation, COMDATA sets itself on the firsts steps of the European podium and demonstrate its long-term commitment to serving its customers with the mot differentiated and the most comprehensive BPO CRM offer on the market.”
Maxime DIDIER, CEO France adds “We are happy to welcome CCA’s talented teams. They will bring us their know-how, their tenacity, and will benefit from the assets of the new ensemble. CCA’s customers will quickly discover the benefit of COMDATA’s unique expertise for their business.”
Patrick DUBREIL, CCA International’s CEO, complements “This operation perfectly fits in the current consolidation logic, both at French and European levels. After B2S a few months ago, we ourselves became convinced of the solidity of the COMDATA positioning and of its advantage for our customers and employees.”
Since 2013, COMDATA and B2S have been the sponsors of the only customer experience forum in France: Expérience Client/The French Forum.
By Manuel Jacquinet & Lucy Lavabre